Enterprise Rent-A-Car is gearing up for March Madness by debuting creative that stars real Enterprise employees who played NCAA sports. The "We Played" television, digital and print ads campaign features more than a dozen former NCAA athletes.

We wanted something bigger than just a commercial. Our idea? Tie our Bud Light TV spot directly to the halftime show, allow consumers to “Shazam” the performance live, and give away 1,000,000 downloads. It worked.

In the casino world, slots rule. Working with Ameristar, Cannonball developed a slot-centric approach that touts the fact that Ameristar has an ever-changing array of the newest games, and offers the most points on slots.

Jack Taylor started Enterprise Rent-A-Car with seven cars and a belief in treating customers and employees the right way. Cannonball brought the Enterprise philosophy to life with a multi-faceted campaign featuring REAL employees.

At National car rental, the target consumer is business professionals. Cannonball developed a campaign focused on speed and choice—letting business travelers know they could “pick any car in the aisle and go.” The results? Phenominal.