Ameristar Casinos Advertising Agency

Channeling the Energy and Emotion of “Being There”

While everybody loves to win, people don’t go to the casino just to pull in a few extra dollars. They go for the feeling it gives them—whether that’s the rush of a dice roll, the thrill of a slot win, or the mouth-watering anticipation of a great steak.

“Get the Feeling” connected everything Ameristar has to offer with the sensations—physical and emotional—of being there.

Results:

+5.7%              YoY Table Play
+37.7%            YoY Asian Demo Theo (STL Market)