Ameristar

Come for the Quadricorn, Stay for the Superhero Panda

As Ameristar looked to “own” the slot game space, we created an infinitely refreshable and memorable campaign to communicate their commitment and dedication to slot players.

In addition to re-structuring their loyalty program to maximize point multipliers and redesigning their floors to make it easier for guests to find their favorite games, they also committed to featuring the newest slot games at regular intervals.

To highlight these benefits, we created a series of visually-memorable spots that highlighted the fun and oftentimes ridiculous names of the games themselves. New spots would hit the air every three months, reinforcing the pledge to have the newest slots. Along the way, we created a fun (and ultimately viral) reoccurring character called the “Quadricorn” to tout the 4X point multiplier for slot play within the loyalty program.

Results:

            #1 Market Share (5 of 7 Markets)

Ameristar Quadricorn