A St. Louis Ad Agency Making Coast-To-Coast Impact

There are several St. Louis advertising agencies that deliver great work. So what makes Cannonball different?

One look at our work and you’ll see our creative product has garnered attention not only in St. Louis, but across the country.

We proudly serve locally based clients that have a national reach, like Enterprise. But we are just as proud to have local clients whose business thrives primarily right here in town, like Lion’s Choice.

Cannonball is the creative agency of record for Enterprise. Both brand and agency are based in St. Louis.

A Little More About What We Do

At Cannonball, we believe every brand has a compelling story. What matters is how well that story is told.

That starts with brand communications strategy, a role we lead with the majority of our clients. We solve business challenges and opportunities by connecting insights to ideas, developing positioning and messaging strategies that impact consumers in their natural habitat.

From there, the creative storytelling process begins. Whether it’s a 30-second Super Bowl spot, a 30-minute branded documentary, a 360-degree experiential app, or a B2B partnership program, we find the hook and the heart of each brand’s story.

We specialize in advertising, digital strategy and content development, proudly working with some of the largest and smallest brands in the world.

And we create affinity for brands at every point of contact.

Regionally, Cannonball has served as the ad agency for a variety of Missouri-based brands, including Farmland and Vanguard/M.O.S.T. – Missouri’s 529 College Savings Plan.

At Cannonball, we are “doers.” Our three agency principals still work daily as Account Director, Copywriter and Art Director, and our 60+ team members follow their lead. That commitment to doing the work shows in how we service – and execute – for our clients. It should be no surprise that the average tenure of our clients is over 10 years.

Here is a brief snapshot of how we approach our clients’ business.

IMMERSION
We work with you to discover your brand’s strengths and opportunities. What’s going on in your industry? Are there external trends we should be considering?

STRATEGY
We turn insights into a creative brief that unearths your brand’s key building blocks; your project’s true potential. We find your brand’s reason to believe, assess its emotional and functional benefits, and discover the common values it shares with your consumer.

CONCEPTING
A creative team tackles the project armed with insights and constant curiosity. Ideas are revised, eliminated and improved. Multi-team stakeholders provide strategic alignment and reality checks. Sometimes we conduct internal focus groups.

EXECUTION
After ideas are presented and approved, we work with world-class production partners to bring the idea to life. We get the details right, meet our deadlines, and keep costs accountable.

MEASUREMENT
Cannonball tracks the impact of our ideas using cutting edge data analysis and trusted industry experts.

Cannonball is the creative agency of record for National (part of the Enterprise family). Our work for the Control Enthusiast campaign won the 2017 “Best of Show” ADDY, in competition against other St. Louis advertising agencies. It went on to win regional honors and compete at the national level.

The Agency Principals

Cannonball started 2004 with three principal owners – all St. Louis advertising agency veterans.

Steve Hunt - Cannonball Agency Creative Officer

Steve Hunt

Partner | Chief Creative Officer

Steve is an agency veteran with nearly 30 years experience as Copywriter and Creative Director. Steve has created award-winning work for large and small clients alike, including Budweiser, Bud Light, Enterprise Rent-A-Car, National Car Rental, Coca-Cola, Upper Deck and more. Prior to Cannonball, Steve served as Global Creative Director for Momentum Worldwide.

Stacey Goldman - Cannonball Strategic Officer

Stacey Goldman

Partner| Chief Operating Officer | Chief Strategist

Stacey currently leads strategy work and loves digging deep into the issues and opportunities of Cannonball’s clients, such as Enterprise Holdings Inc., Bayer Advanced, SeaWorld and Pinnacle Entertainment. She also maintains valued relationships with researchers and industry thought leaders. Stacey entered the industry through the performance improvement business at Maritz where she first learned about how to change consumer behavior. Following that, she transitioned to the branding and advertising business at Louis London / Momentum, where she became Executive Vice President North America, responsible for wrangling the St. Louis, Detroit and Milwaukee offices. Stacey worked closely with large and small clients, including Minute Maid, Microsoft, American Express and Edward Jones.

Mike Binnette - Cannonball Agency Creative Officer

Mike Binnette

Partner | Chief Creative Director

Through his award-winning career as an Art Director and Creative Director, Mike has managed creative for clients of all shapes and sizes, including Anheuser- Busch InBev, Coca-Cola, General Motors, Scottrade and more. He’s also developed branding and special event materials for Mt. Sinai Hospital in Milwaukee. Prior to Cannonball, Mike spent parts of his career at St. Louis ad agency offices of Fleishman Hillard and Momentum Worldwide.

Our Clients.

Enterprise Rent-A-Car Advertising Agency
National Car Rental Advertising Agency
Ameristar Casinos Advertising Agency
Budweiser Anheuser-Busch Advertising Agency
Bud Light Anheuser Busch Advertising Agency
SeaWorld Advertising Agency
Busch Gardens Advertising Agency
Smithfield
Bayer Advanced Logo
Bayer Environmental Sciences Advertising Agency
Dynegy Advertising Agency
Scottrade Advertising Agency
Lion's Choice Logo
Pulitzer Arts Foundation
Most+Vanguard

Our Client Approach

At Cannonball, we believe a solid business is built on solid partnerships. Our success is fueled by our commitment to living out our values of collaboration and accountability with each and every client.

We may be a St. Louis advertising agency, but we have clients in New York, Orlando, Raleigh, Las Vegas and Tampa, amongst others.

Since the beginning, we’ve maintained our business and employee base at a steady rate. We pride ourselves on being fiscally responsible as business owners and business managers. We have been a 100% self-funded entity from day one and still maintain this position. Our management team and management structure has remained constant.

There have been no acquisitions, mergers or changes in ownership in the company’s history.

Our suite of services continues to expand in the areas of content, digital and social media marketing to meet the increasing demands of a digitally-engaged world.

Because we become a valuable and productive extension of our clients’ marketing teams, we have a strong history of organic growth with existing clients.

Since 2009, we’ve seen 694% growth with our Bayer client, 316% growth with Enterprise/National/Alamo, 56% growth with SeaWorld/Busch Gardens, and 53% growth with Pinnacle Entertainment.

New business typically comes by word-of-mouth referrals. We’ve learned that our best means of self-promotion are deeply satisfied clients and an understanding that we are only as good as the last work that went out the door.


Still Reading? Here’s a Wrap-Up Summary.

Cannonball is a St. Louis advertising agency that services clients in town and all across the country – local, regional and national.

Cannonball is where the best stories are told – and made.

We are privately held and creatively driven. We have a relentless desire to solve a challenge, outsmarting and outthinking the competition at every turn. We exist to support our clients and each other. Period.

We’ve assembled a team of overachievers who believe in our culture and the work we do to deliver the best creative product.