Launch a true revolution in the frozen pizza category. Freschetta Pizzamore offered a pre-sliced pizza that included an exclusive "bake-and-serve tray" for perfect crust every time. The challenge? Go big...without a big budget.
It started on Oscar night with a national broadcast buy. We followed up with print ads and merchandising materials that told the story deliciously. The result? Not enough pizza to satisfy demand. But that's a good problem.