Owned by M&M/Mars, the stylish Ethel's Chocolate Lounge wanted to play in the boutique chocolate lounge arena and build a unique, long-lasting relationship with women who have real passion for chocolate.
Cannonball developed a contemporary, female voice and look to the brand. The campaign showed an understanding of women and their relationship to chocolate. Launched at an eclectic fashion/art event, the Q4 gifting season came together seamlessly and chocolaty.