Ameristar offers more. From world-class entertainment and fine cuisine to gaming and exceptional service, "more" is the mantra. For avid gamers as well as entertainment seekers, the Ameristar experience was our story.
Our campaign presented gaming as an immersive entertainment experience. We stylishly highlighted the entire Ameristar offering, including a new hotel and spa. Regular promotions were overlaid to target avid gamers while brand imagery appealed to the younger demographic. Jackpot.