Way more than a forum, the Bud Light Huddle was designed to be the virtual version of 32 NFL stadiums, hundreds of parking lots and thousands of on-premise accounts.
Every Friend Has A Story.
Embarking on their 15th anniversary, and with over 100 million friends made, Build-a-Bear Workshop wanted to highlight real stories collected from real boys and girls. Consumers were able to share their stories in every medium.
We See Great Things In Baseball.
Cannonball brought the anticipatory brand platform of Budweiser to life on a national and local level for all of Major League Baseball. Think it’s hard to get one client approval? Imagine trying to get 23 of them.
What's Your "Nattyism?"
Acting on the brand’s informal nickname “Natty Light,” Cannonball developed a new campaign promoting the underground language used with the brand. The fully integrated “Nattyisms” program was all the talk. Literally.
What Do Parents Say...
...when they love their kids? "NO." It’s never okay to provide alcohol to underage kids. Even at home. Cannonball developed programming designed to remind parents to “prevent, not provide.” As you’ll see, sometimes parents can be so mean.