We wanted something bigger than just a commercial. Our idea? Tie our Bud Light TV spot directly to the halftime show, allow consumers to “Shazam” the performance live, and give away 1,000,000 downloads. It worked.
What's Better Than A Unicorn? A Quadricorn.
In the casino world, slots rule. Working with Ameristar, Cannonball developed a slot-centric approach that touts the fact that Ameristar has an ever-changing array of the newest games, and offers the most points on slots.
How is Freschetta Pizza better than the rest? Let us count the ways. And let us create a little TV magic to make the story compelling.
The Enterprise Way.
Jack Taylor started Enterprise Rent-A-Car with seven cars and a belief in treating customers and employees the right way. Cannonball brought the Enterprise philosophy to life with a multi-faceted campaign featuring REAL employees.
Go National. Go Like A Pro.
At National car rental, the target consumer is business professionals. Cannonball developed a campaign focused on speed and choice—letting business travelers know they could “pick any car in the aisle and go.” The results? Phenominal.