Busch Gardens

Inviting You To A Whole Other World

The Busch Gardens park in Virginia is one of the true gems in the SeaWorld portfolio. With a theme and vibe unlike any other, this park was in need of a campaign idea as unique as the park itself. After days of thrilling “research” immersed in the lush gardens of this secret hideaway, Cannonball crafted the positioning only Busch Gardens Williamsburg could own. Now, each element of the Busch Gardens campaign reinforces the promise “A Whole Other World Awaits.”