Ameristar

Come For The Quadricorn, Stay For Superhero Panda

Recognizing that the lion’s share of their revenue was coming from slot play, Ameristar wanted to go “all in” on slots, reorganizing their loyalty program around it, as well labeling and revamping their slot floor to be easily navigable. In order to showcase that dedication to slots, including the pledge to always have the newest games, Cannonball created a campaign of infinitely refreshable 15-second spots that focused on the fun (and sometimes downright ridiculous) names of the games themselves. In the same spirit, we created a reoccurring, fantastical and ultimately beloved character, the Quadricorn, to highlight the new 4X points feature of the loyalty program.

Ameristar Quadricorn