It would be very cliché to say we hit a homerun with this effort. So just know that the campaign was a total slam dunk.
- ACE metrix testing of first video significantly surpassed all category norms and ranks tested over the past year
- Delivered an ACE score of 671 (Category Norm = 564)
- Over 1 million organic YouTube views in less than 20 days – 3 million views in total.
- Generated over 100,000 signatures at whitehouse.gov
- 220 million earned media impressions
- 62.8 million Facebook impressions
- 16.8 million Twitter impressions