Budweiser

Experience 360° of NASCAR Speed.

The Budweiser 360 Experience App put you inside Kevin Harvick’s Budweiser stock car as it raced along at 200 mph, inches away from the concrete walls of Charlotte Motor Speedway. The revolutionary 360º cameras both inside and outside the car meant that you got to look at any angle you wanted during the ride along. You simply moved your phone or iPad to change the view, as if you were moving your head.

An average usage time of over 3:00 minutes for a two+ minute experience

The app was a cross-continental collaboration between the creative team in St. Louis, the race team in North Carolina, the London-based 360 production team and the developers in The Netherlands.

Over 50 media outlets reported on the app, including the AP, Huffington Post, ESPN, Fox, USAToday and more.

Screens from the App

On Set with Budweiser 360 Camera

The Results

  • Tens of thousands of downloads.
  • An average usage time of over 3:00 minutes for a two+ minute experience
  • Over 50 media outlets reported on the app, including the AP, Huffington Post, ESPN, Fox, USAToday and more.

Behind the Scenes