Farmland

It’s a Club. About Bacon. Of Course It Was a Hit!

Cannonball developed the Farmland Bacon Club to unite bacon lovers across social media through the bacon content they crave and share – which they did a lot. We developed the content strategy, executed the creative – including videos, recipes and live events – and analyzed and tweaked the posting schedule to obtain the best results.

83% increase in people who believe Farmland Bacon is a brand for people like them

Part loyalty program, part social media content machine, the Farmland Bacon club brought the sizzle to Facebook, YouTube, Twitter and an owned brand channel. We enlisted social media influencers The Brothers Riedell and Carrie Keagan to star/host in video content, driving organic views and buzz.

14% increase in people purchasing Farmland Bacon

The Results

We pushed some serious pork, online and at retail.

  • 250,000+ members joined the club
  • 87 million total impressions
  • 83% increase in people who believe Farmland Bacon is a brand for people like them
  • 14% increase in people purchasing Farmland Bacon
  • 4% increase in Farmland Bacon Distribution
  • 3% increase in Farmland Bacon Dollar Sales